Wiley
Targeted LinkedIn Prospecting and Branding
This unit teaches students how to define and reach their Ideal Customer Profile (ICP) on LinkedIn through data analysis, advanced […]
Free
LinkedIn Foundations for Social Selling
This unit introduces learners to LinkedIn as a strategic sales platform and builds foundational skills for filling a sales pipeline […]
Free
Social Media Distribution and Analytics
This unit focuses on advanced distribution, advertising, community management, and measurement strategies across major social networks. Students will learn platform-specific […]
Free
Content Strategy and Platform Optimization
This unit focuses on producing, tailoring, and publishing content across social platforms while optimizing posts for reach, searchability, and conversions. […]
Free
Platform Setup, Content, and Analytics
This unit develops learners’ skills to set up and brand business profiles across major social networks, create platform-appropriate content, and […]
Free
Foundations of Social Media Strategy
This unit establishes core skills for launching and managing a brand’s social presence, including platform selection, audience targeting, content marketing […]
Free
AI-Powered Sales Execution
This capstone unit integrates AI-driven prospecting, targeted messaging, content creation, and simulated closing to move learners from strategy to execution. […]
Free
AI-Enabled Prospecting and Qualification
This unit teaches learners to combine human selling skills with AI tools to find, qualify, and prioritize prospects. Students will […]
Free
AI-Powered Prospecting and Proposals
This unit prepares students to harness AI tools for targeted prospecting, personalized outreach, and faster proposal and contract workflows while […]
Free
AI Foundations for Sales Strategies
This unit introduces core concepts and human-centered principles for using AI in modern sales, including voice and ethics, time management, […]
Free
PR Campaigns, Crisis, and Measurement
This unit focuses on executing integrated public relations campaigns, managing crises, and measuring impact to inform strategic decisions. Students will […]
Free
Pitching, Digital Media, and Events
This unit advances learners from foundational PR principles to applied tactics for earning attention: writing and distributing pitches and releases, […]
Free
Channels, Messaging, and Budgets
This unit develops learners’ ability to select and use modern PR channels, craft clear messages, and estimate costs for publicity […]
Free
Foundations of Public Relations
This unit introduces foundational public relations concepts and planning practices, including audience identification, media relations, messaging, internal communications, and basic […]
Free
Advanced AI Marketing Practice
This capstone unit synthesizes technical, ethical, legal, and strategic considerations for applying AI across marketing functions—covering tools for SEO, performance […]
Free
AI-Powered Marketing Systems and Personalization
This unit explores advanced AI applications in marketing, focusing on personalization, channel optimization, data preparation, and the ethical and legal […]
Free
Applied AI for Marketing Operations
This unit focuses on applying AI across core marketing operations, including customer data sourcing and governance, model-driven lead scoring and […]
Free
Foundations of AI in Marketing
This unit introduces foundational AI and machine learning concepts, natural language processing, generative models, and predictive analytics within a marketing […]
Free
Marketing in the Age of AI
This unit examines the ethical, economic, and marketplace consequences of widespread AI adoption for marketing, retail, and financial services aimed […]
Free
AI-Driven Markets and Careers
This unit examines how demographic, social, and technological shifts reshape consumer behavior, communities, and marketing opportunities. Students explore the impacts […]
Free