Wiley
AI Across Media and Society
This unit examines how generative AI and immersive technologies reshape media, entertainment, health, education, and urban consumer behavior, with a […]
Free
Consumers, Media, and AI Foundations
This unit examines how generational change, shifting media ecosystems, and the emergence of generative AI are reshaping consumer behavior and […]
Free
Assignment Selling Implementation & Optimization
This capstone unit guides learners through deploying and optimizing an assignment-selling strategy across digital channels, with emphasis on homepage conversion […]
Free
Content-Driven Revenue Systems
This unit teaches learners how to create, publish, and repurpose human-centered and AI-enhanced content to drive sales and scale revenue […]
Free
Building a Known and Trusted Brand
This unit develops students’ ability to create trust and visibility through brand signals, authentic content, and aligned sales processes. Learners […]
Free
Endless Customers Foundations
This foundational unit diagnoses common marketing and sales breakdowns and introduces a content-first approach to attract, engage, and convert customers […]
Free
Integrated Digital Marketing Strategies
This capstone unit synthesizes advanced channel tactics, measurement, and emerging technologies to scale and optimize digital marketing programs. Students will […]
Free
Integrated Digital Campaigns & Content Strategy
This unit focuses on planning, creating, distributing, and optimizing multi‑channel digital marketing campaigns. Students will build on foundational marketing concepts […]
Free
Digital Channels and Campaign Execution
This unit equips students to select, build, and run integrated digital marketing campaigns across paid and organic channels. Learners will […]
Free
Foundations of Digital Marketing Strategy
This unit introduces core principles and building blocks of a comprehensive digital marketing strategy, covering audience definition, content planning, channel […]
Free
Operationalizing Customer 360
This culminating unit focuses on turning Customer 360 strategy into operational systems and organizational practices. Students synthesize platform architecture (modern […]
Free
Customer 360 Data Architecture and Governance
This unit examines the technical and organizational components required to build a Customer 360 capability, including data types, cloud and […]
Free
Building Data Foundations for Personalization
This unit develops the technical, strategic, and cultural foundations needed to deliver Customer 360 personalization at scale. Students examine connected […]
Free
Customer 360 Foundations and Strategy
This unit introduces foundational concepts of Customer 360, treating customer data as a strategic asset and surveying the tools, tactics, […]
Free
Monetize, Promote, and Scale Blogs
This unit equips students to grow a blog into a sustainable, revenue-generating platform by applying advanced promotion, monetization, and content […]
Free
Monetization and Growth Strategies
This unit guides students through monetizing a blog, expanding audience reach, and scaling content production. Learners will evaluate revenue models, […]
Free
Platform Selection and Promotion
This unit guides students through selecting and configuring blogging platforms, defining goals, and planning promotion and monetization strategies. Learners will […]
Free
Foundations of Blogging
This unit introduces learners to the blogosphere, niche selection, content creation, and the essential tools and practices required to launch […]
Free
AI Innovations and Retail Implementation
This unit examines landmark AI advancements (speech-to-text, translation, game-playing, transportation, creative AI) and uses a structured bake-off framework to evaluate […]
Free
Applied AI for Retail Operations
This unit deepens technical and managerial understanding of AI approaches—supervised learning, deep learning, computer vision, and reinforcement learning—and their specific […]
Free