This unit develops strategic product planning skills from ideation through launch and retirement. Students learn to synthesize market research and persona insights, prioritize concepts with scoring and trade-off tools, build business cases and roadmaps, and prepare stakeholder-facing launch and retirement plans to ready products for execution.
Learning Objectives
- Analyze product life cycle stages, market research findings, and persona data to document market needs and produce demand and retirement forecasts using appropriate forecasting techniques
- Apply ideation techniques and persona-driven insights to generate and prioritize at least three product concepts using scoring models and the product development trade-off triangle
- Demonstrate the creation of a concise business case and go-to-market plan that includes planning scope, resource and timeline estimates, beta program design, launch goals, timed-release roadmap, and sustaining marketing considerations
- Evaluate leadership and stakeholder engagement strategies by preparing and delivering an executive summary that secures buy-in and outlines the product process, success metrics, and a retirement plan
Curriculum
- 1 Section
- 24 Lessons
- 30 hours
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- Unit 2 — Product Strategy and Planning24
- 1.1It’s Just a Phase: Breaking Down the Product Life Cycle20 mins
- 1.2Generating Creative Ideas: Techniques and Tips20 mins
- 1.3Harnessing the Creativity of Personas20 mins
- 1.4Undertaking the Market Research Process20 mins
- 1.5Applying Scoring Models20 mins
- 1.6Deciding on the Right Amount of Planning20 mins
- 1.7Putting It All Together: Documenting Your Business Case20 mins
- 1.8Setting Yourself Straight on Strategy Tools20 mins
- 1.9Documenting Market Needs20 mins
- 1.10Unlocking the Secrets of the Product Development Trade-Off Triangle20 mins
- 1.11Putting a Beta Program in Place20 mins
- 1.12Setting Launch Goals20 mins
- 1.13Forecasting: A Look to the Future20 mins
- 1.14Considering Critical Factors in a Product Retirement Plan20 mins
- 1.15Developing Your Leadership Style20 mins
- 1.16Getting Your Executive Team on Board20 mins
- 1.17Mastering Your Market and New Technologies20 mins
- 1.18Not Having a Sustaining Marketing Plan in Place20 mins
- 1.19Timed Release Product Road Maps20 mins
- 1.20Focusing Only on Features20 mins
- 1.21Product Management in a Nutshell: Checking Out Your Day-to-Day Life20 mins
- 1.22Conducting a Self-Assessment: Traits of a Great Product Manager20 mins
- 1.23Detailing the Optimal Product Process20 mins
- 1.24Making Sure You Cover All Persona Roles20 mins
Instructor
Free
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