Advanced Launch Strategy and Roadmaps

This unit teaches students to recognize and correct common product launch failures while building integrated roadmaps across technology, platforms, and multiple product lines. Students will synthesize financial forecasts, go-to-market plans, communications and international-market considerations to create adaptable, measurable launch strategies.

Learning Objectives

• Analyze case studies of product launch failures to identify root causes and produce a prioritized set of mitigation actions with measurable success criteria
• Apply financial forecasting and go-to-market planning techniques to develop an adjusted launch plan that includes budgets, KPIs, and contingency scenarios
• Create integrated product roadmaps (technology, platform, matrix, and multiple-product) that align timelines, dependencies, and cross-functional responsibilities
• Demonstrate the ability to develop a communications, public relations, and customer-engagement plan—including validation and international-market considerations—that specifies metrics for measuring market exposure and adoption