Foundations of Entrepreneurial Opportunity

This unit introduces learners to the core elements of launching an entrepreneurial venture, including opportunity recognition, industry and economic analysis, customer discovery, and early concept development. Students will explore business models, legal structures, intellectual property, team composition, supply chains, and basic demand estimation to prepare feasible minimum viable products and foundational financial planning.

Learning Objectives

• Analyze economic conditions, industry structure, supply chains, and distribution channels to identify and prioritize viable entrepreneurial opportunities
• Demonstrate customer discovery techniques (interviews, surveys, and observation) and use findings to estimate demand and refine a value proposition for a minimum viable product
• Evaluate legal forms, intellectual property options, and founding team roles to recommend an appropriate business structure and protection strategy
• Apply business model frameworks to develop a feasible business concept and outline primary components of a basic financial plan and growth/risk mitigation strategies