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BMA: Project, Product & Operations
Foundations of Product Management
Curriculum
1 Section
24 Lessons
30 hours
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Unit 1 — Foundations of Product Management
24
1.1
Understanding the Need for Product Management
20 mins
1.2
Orientation Day: Examining Your Role as Product Manager
20 mins
1.3
Defining the Product Life Cycle: What It Is and Isn’t
20 mins
1.4
Getting a Handle on the Creative Process
20 mins
1.5
Moving from Markets to Segments
20 mins
1.6
Understanding the Importance of Market Research and Competitive Intelligence
20 mins
1.7
Prioritizing Your Ideas
20 mins
1.8
Adopting Planning Best Practices
20 mins
1.9
Making a Business Case for the New Product or Service
20 mins
1.10
Grasping the Importance of a Market Strategy
20 mins
1.11
Uncovering Market Need and Creating Product Feature Descriptions
20 mins
1.12
Getting the Lowdown on Waterfall/Phase-Gate versus Agile Development
20 mins
1.13
Getting Up to Speed on the Qualify Phase
20 mins
1.14
Unlocking the Do’s and Don’ts of a Successful Product Launch
20 mins
1.15
Grasping the Basics of Marketing
20 mins
1.16
Deciding How to Retire a Product
20 mins
1.17
Identifying Traits of an Effective Product Management Leader
20 mins
1.18
Brushing Up on Persuasion Basics
20 mins
1.19
Mapping Your Career Path: Setting Goals and Target Dates
20 mins
1.20
Failing to Plan Early Enough
20 mins
1.21
Theme-Based Product Road Maps
20 mins
1.22
Talking More Than Listening
20 mins
1.23
Recognizing the Critical Role of Project Management
20 mins
1.24
Comparing Product Management to Other Related Roles
20 mins
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