This unit introduces the core responsibilities, processes, and tools of product management, including lifecycle stages, market research, planning, prioritization, and go-to-market considerations. Students will explore development methodologies, launch and retirement practices, leadership and communication skills, and create foundational artifacts that prepare them for deeper tactical and strategic work in subsequent units.
Learning Objectives
- Analyze the role of the product manager and distinguish each stage of the product life cycle by completing case-study assessments that map responsibilities and handoffs across functions
- Apply market research and segmentation methods to create customer personas and a prioritized feature list using at least two prioritization frameworks, documented in a written market-needs brief
- Demonstrate the ability to construct a concise business case and a theme-based product roadmap that includes a market strategy, launch checklist, and retirement considerations for a hypothetical product
- Evaluate development approaches (Waterfall/Phase-Gate vs. Agile), project management needs, and communication/leadership techniques by producing a comparative analysis and a stakeholder communication plan, and by drafting a personal career development map
Curriculum
- 1 Section
- 24 Lessons
- 30 hours
Expand all sectionsCollapse all sections
- Unit 1 — Foundations of Product Management24
- 1.1Understanding the Need for Product Management20 mins
- 1.2Orientation Day: Examining Your Role as Product Manager20 mins
- 1.3Defining the Product Life Cycle: What It Is and Isn’t20 mins
- 1.4Getting a Handle on the Creative Process20 mins
- 1.5Moving from Markets to Segments20 mins
- 1.6Understanding the Importance of Market Research and Competitive Intelligence20 mins
- 1.7Prioritizing Your Ideas20 mins
- 1.8Adopting Planning Best Practices20 mins
- 1.9Making a Business Case for the New Product or Service20 mins
- 1.10Grasping the Importance of a Market Strategy20 mins
- 1.11Uncovering Market Need and Creating Product Feature Descriptions20 mins
- 1.12Getting the Lowdown on Waterfall/Phase-Gate versus Agile Development20 mins
- 1.13Getting Up to Speed on the Qualify Phase20 mins
- 1.14Unlocking the Do’s and Don’ts of a Successful Product Launch20 mins
- 1.15Grasping the Basics of Marketing20 mins
- 1.16Deciding How to Retire a Product20 mins
- 1.17Identifying Traits of an Effective Product Management Leader20 mins
- 1.18Brushing Up on Persuasion Basics20 mins
- 1.19Mapping Your Career Path: Setting Goals and Target Dates20 mins
- 1.20Failing to Plan Early Enough20 mins
- 1.21Theme-Based Product Road Maps20 mins
- 1.22Talking More Than Listening20 mins
- 1.23Recognizing the Critical Role of Project Management20 mins
- 1.24Comparing Product Management to Other Related Roles20 mins
Instructor
Free
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