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BMA: Project, Product & Operations
Launch, Commercialization, and Teams
Curriculum
1 Section
21 Lessons
30 hours
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Unit 4 — Launch, Commercialization, and Teams
21
1.1
Shortening Cycle Time
20 mins
1.2
Making Review Meetings Work
20 mins
1.3
Factoring In Post-Launch Evaluations
20 mins
1.4
Beefing Up Your Social Skills in the Global Economy
20 mins
1.5
A Line in the Sandbox: Deciding What Assets to Keep and What to Share
20 mins
1.6
Seeing Ten (Or Fewer) Measures at a Glance with Dashboard Metrics
20 mins
1.7
Making the Most of Products, Services, Solutions, and Experiences
20 mins
1.8
Distilling the Results: Images and Requirements
20 mins
1.9
Dipping into Your Bag of Tricks to Make Creative Sessions Even More Creative
20 mins
1.10
Phase 4: Launch and Commercialization
20 mins
1.11
Preparing for Engagement: Assembling and Equipping Your NPD Team
20 mins
1.12
Practicing the Discipline of No Waste
20 mins
1.13
The Prose of Finance and Strategy: Writing a Project’s Business Case
20 mins
1.14
Unveiling the How-To’s and Secrets of Collaboration
20 mins
1.15
Quantifying the Results of the Customer Visit Program
20 mins
1.16
Making the Product Development Process Work for You
20 mins
1.17
Defining the Troops’ Roles and Responsibilities
20 mins
1.18
Involving the Functions in the NPD Process
20 mins
1.19
Organizing Your NPD Teams
20 mins
1.20
Relating to Management during the NPD Process
20 mins
1.21
Understanding and Managing NPD Risk
20 mins
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