This unit focuses on taking a developed concept through launch and commercialization by organizing cross-functional teams, establishing governance and meeting rhythms, and putting in place metrics, dashboards, and post-launch evaluation processes. Students will also learn to build concise business cases, manage NPD risk, and make intellectual-asset decisions that support sustainable product and market performance.
Learning Objectives
- Analyze and prioritize launch and commercialization activities by balancing cycle time, resource constraints, and risk to produce a phased go-to-market plan
- Apply dashboard and metric design techniques to create a concise set of performance indicators (ten or fewer) and interpret post-launch evaluation data to recommend iterative improvements
- Demonstrate the ability to assemble, organize, and equip cross-functional NPD teams by defining roles, responsibilities, meeting structures, and collaboration practices that improve execution
- Evaluate financial and strategic trade-offs by constructing a concise business case that quantifies expected outcomes, addresses IP/asset sharing decisions, and assesses NPD risks
Curriculum
- 1 Section
- 21 Lessons
- 30 hours
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- Unit 4 — Launch, Commercialization, and Teams21
- 1.1Shortening Cycle Time20 mins
- 1.2Making Review Meetings Work20 mins
- 1.3Factoring In Post-Launch Evaluations20 mins
- 1.4Beefing Up Your Social Skills in the Global Economy20 mins
- 1.5A Line in the Sandbox: Deciding What Assets to Keep and What to Share20 mins
- 1.6Seeing Ten (Or Fewer) Measures at a Glance with Dashboard Metrics20 mins
- 1.7Making the Most of Products, Services, Solutions, and Experiences20 mins
- 1.8Distilling the Results: Images and Requirements20 mins
- 1.9Dipping into Your Bag of Tricks to Make Creative Sessions Even More Creative20 mins
- 1.10Phase 4: Launch and Commercialization20 mins
- 1.11Preparing for Engagement: Assembling and Equipping Your NPD Team20 mins
- 1.12Practicing the Discipline of No Waste20 mins
- 1.13The Prose of Finance and Strategy: Writing a Project’s Business Case20 mins
- 1.14Unveiling the How-To’s and Secrets of Collaboration20 mins
- 1.15Quantifying the Results of the Customer Visit Program20 mins
- 1.16Making the Product Development Process Work for You20 mins
- 1.17Defining the Troops’ Roles and Responsibilities20 mins
- 1.18Involving the Functions in the NPD Process20 mins
- 1.19Organizing Your NPD Teams20 mins
- 1.20Relating to Management during the NPD Process20 mins
- 1.21Understanding and Managing NPD Risk20 mins
Instructor
Free
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