Multisensory NeuroDesign for Virality

This unit examines how multisensory cues, temporal framing, and neuropsychological triggers (e.g., nostalgia, trust, serotonin/oxytocin responses) drive attention, memory, and viral spread in digital media and product experiences. Students will translate neuroscience-informed principles into tested multimedia design choices while preparing to implement and evaluate them in subsequent technical units.

Learning Objectives

• Analyze how visual, auditory, tactile, olfactory, and temporal design elements influence attention, memory, emotion, and decision-making using evidence from neuroscience and sensory marketing
• Apply sensory-branding and storytelling techniques (including nostalgia, exclusivity, typography, audio-visual synchrony, and haptics) to create a concise multimedia prototype or campaign brief targeting a defined demographic
• Demonstrate methods to measure and interpret engagement, recall, and trust metrics and use those findings to iteratively optimize sensory elements for desired behavioral outcomes
• Evaluate ethical, accessibility, and equity implications of neuro-targeted and sensory-influenced designs and propose concrete mitigations and documentation for responsible deployment