Operations, Marketing, and Finance

This unit develops the operational, regulatory, staffing, procurement, and marketing systems a food truck needs to move from planning to launch. Students will create compliant workflows for hiring and sanitation, build supplier and inventory systems, set pricing and basic financial forecasts, and design public relations and social media strategies to attract customers.

Learning Objectives

• Analyze target markets, customer segments, and projected costs to develop pricing strategies, sales forecasts, and funding options for a food truck business
• Apply local regulations, employment eligibility verification (E-Verify), sanitation protocols, and safety policies to operational checklists and daily procedures
• Demonstrate the ability to establish operational systems, including supplier selection, inventory control, payment processing, vehicle presentation and cleanliness, and staff communication and delegation
• Evaluate marketing and public relations tactics — including social media, feedback systems, press releases, and catering offers — and produce an implementation plan to grow and protect the customer base