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BMA: Career, Entrepreneurship & Communication
Strategic Communication and Leadership
Curriculum
1 Section
36 Lessons
30 hours
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Unit 4 — Strategic Communication and Leadership
36
1.1
Structuring Your Middle Ground
20 mins
1.2
Making the Right Facial Expressions
20 mins
1.3
Building Your Introduction
20 mins
1.4
Facing the Consequences: The Law of Effect
20 mins
1.5
Engineering Your Conclusion with Building Blocks
20 mins
1.6
Defining Your Space
20 mins
1.7
Breaking the Stone Tablet
20 mins
1.8
Look for Evidence of Listening
20 mins
1.9
Understanding the Letter of the Law
20 mins
1.10
Confirming Your Audience’s Authority
20 mins
1.11
Presenting Your Scope Statement
20 mins
1.12
Preparing a Project Communications Management Plan
20 mins
1.13
Being Honest and Searching for the Truth
20 mins
1.14
Leading When You Aren’t Really the Leader
20 mins
1.15
A Vision Links the Present to the Future
20 mins
1.16
Keeping Motivation High
20 mins
1.17
Using Relationship-Building Techniques
20 mins
1.18
Closing Strong
20 mins
1.19
Gesturing Creatively
20 mins
1.20
Recognizing When to Close
20 mins
1.21
Assessing Your Audience’s Power and Interest
20 mins
1.22
Displaying Good Judgment
20 mins
1.23
A Vision Is a Doable Dream
20 mins
1.24
Perfecting Your Writing for Email
20 mins
1.25
Knowing How to Close
20 mins
1.26
Being Dependable and Consistent
20 mins
1.27
A Vision Is Not Just an Idea
20 mins
1.28
Barriers to Closing
20 mins
1.29
Creating an Atmosphere of Trust
20 mins
1.30
A Vision Is Based on Reality
20 mins
1.31
Closing When It’s All in the Family
20 mins
1.32
Encouraging a Learning Environment
20 mins
1.33
A Vision Helps You Harness Opportunities
20 mins
1.34
When the Deal Is Done
20 mins
1.35
Looking for Common Ground: The Type O Personality
20 mins
1.36
A Vision Is Dynamic
20 mins
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