This unit focuses on applying prompt-engineering skills to real-world marketing and business problems, including customer sentiment analysis, SEO and content optimization, conversational AI deployment, workflow automation, and ethical checks for bias and errors. It builds on foundational prompt skills from earlier units and prepares learners to measure ROI, integrate AI into systems, and iterate on AI-human workflows in professional settings.
Learning Objectives
- Analyze customer data and AI-generated outputs to determine sentiment, segment audiences, and predict customer behaviors using appropriate AI tools and metrics
- Apply prompt engineering techniques and bias/error-checking best practices to produce reliable, ethical marketing copy, SEO-optimized content, and personalized customer interactions
- Evaluate the ROI and key performance indicators of AI-driven solutions (including chatbots, automation, and predictive writing) and recommend data-driven improvements
- Demonstrate integration of conversational AI and workflow automations into existing systems, including deployment steps, issue response procedures, and strategies for scaling and personalization
Curriculum
- 1 Section
- 28 Lessons
- 30 hours
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- Unit 3 — AI-Powered Marketing and Integration28
- 1.1Determining How Customers Feel20 mins
- 1.2Scaling Paid Advertising ROI20 mins
- 1.3Measuring the Return on Investment of Conversational AI Chatbots20 mins
- 1.4Navigating Career Transitions20 mins
- 1.5Making Quick Checks Before and After Using AI20 mins
- 1.6Not Checking Outputs for Errors and Biases20 mins
- 1.7You Have More Creative Ideas than Time to Implement Them20 mins
- 1.8Deploying AI-Enhanced SEO and Content Strategies20 mins
- 1.9Navigating the AI-Human Partnership20 mins
- 1.10Choosing the Right Output Type for Your Project20 mins
- 1.11Looking at Some Real-World Examples of AI Tools20 mins
- 1.12Looking at Quick Prompting Techniques20 mins
- 1.13AI Tools for Predictive Writing20 mins
- 1.14Providing What Customers Want20 mins
- 1.15Tracking Key Performance Indicators with AI20 mins
- 1.16Integrating Conversational AI Chatbots into Existing Systems20 mins
- 1.17Becoming an Early Adopter20 mins
- 1.18Responding to Issues20 mins
- 1.19Using Offensive, Unethical, or Dangerous Prompts20 mins
- 1.20You Want to Automate Your Marketing Tasks20 mins
- 1.21Conducting Data Analysis for Customer Insights20 mins
- 1.22Unpacking the Mechanics of Generative AI20 mins
- 1.23Getting into Workflow Automation20 mins
- 1.24Deploying Best Practices to Get the Most from Your Prompts20 mins
- 1.25Optimizing Copy and Social Media Content for Marketers20 mins
- 1.26Predicting What Customers Will Do20 mins
- 1.27Innovating New Offers20 mins
- 1.28Personalizing Customer Interactions20 mins
Instructor
Free
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