Event Operations and Logistics

This unit focuses on the operational planning and logistical skills needed to produce meetings and events, including budgeting, contracts, technology, catering, safety, and accessibility. Learners build on foundational meeting design concepts to apply cost-control, documentation, format selection, and measurement practices in preparation for event execution and evaluation.

Learning Objectives

• Analyze audience, purpose, timing, and setting to select the most appropriate meeting or event format (in-person, hybrid, virtual, exhibit) and determine optimal length and layout
• Apply budgeting and cost-control strategies and prepare, review, and confirm contracts and written agreements that identify fees, responsibilities, and necessary addenda
• Demonstrate operational planning for safe and inclusive events by coordinating catering, hospitality suites, staffing/uniforms, guest accessibility needs, security protocols, and audiovisual/videoconference requirements
• Evaluate marketing, rehearsal, and measurement strategies by developing event metrics, assessing results and ROI, and recommending improvements for future events